No assembly required with set-up in less than a minute; Collapses into a thin, portable, and durable portfolio case. Measures 25'' x 30'' x 25'' to fit a variety of product sizes; Includes power supply, user manual, and pre-installed removable bright-white backdrop. High output built-in LED lights for handheld photography with a camera or smartphone. Lights are positioned for optimum contrast, and provide 5600k daylight balanced LEDs with high Color Rendering Index (CRI) for consistent color. An extra light provides directional light modelling like in a photo studio, giving better highlights, contrast, and shape to product images. A front 3-door system maximizes image angles while reducing outside reflections, and a top hole enables imaging from above. Compatible with Amazon Seller app; Shoot, edit, and directly upload catalog images to Amazon.